Quick Response, a barcode that can hold more than 4,000 alphanumeric characters, typically activated by a smartphone or tablet.
In psychology, the subjective properties of sensation; in marketing, the perceptual experiences that inform brands.
Research designed to provide insight into consumer behaviors, often drawn from one-on-one interviews or focus groups.
Research designed to provide numerical data on consumer behaviors and market phenomena, often drawn from polls or large-scale studies.
