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| BRANDING DICTIONARY OF TERMS |
| GEN C: |
The “connected generation,” a psychographic group of digital natives, consisting mostly of those born after 1980.
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| GENERATION MATRIX: |
A statistical breakdown of Gen-C, the “connected generation,” (including "Baby Boomers).
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Generation X, Y (Millennials), and Z. According to a search on Microsoft’s AI “Copilot” (based on statistical information from EconomicInsider.com,) Global Statistics* for the for different “Generation segmentations” are:
| Baby Boomers (1946-1964) |
9% |
(720 million) |
| Generation X (1965-1980) |
14% |
(1 billion, 120 million) |
| Millennials (Gen Y) (1981-1996) |
21% |
(1 billion, 680 million) |
| Generation Z (1997-2012) |
23% |
(1 billion, 840 million) |
*Based on an estimated Global Population in 2025 of 8 billion people. |
| GENERIC BRAND: |
A commoditized product or store brand (a misnomer, since the purpose of branding is to avoid commoditization).
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| GLOBAL BRAND: |
A product, service, or company that competes globally (often a misnomer, since most brands, by definition, vary considerably from culture to culture).
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| GLOBALIZATION: |
A catch-all term for the increasing connectedness of economies, societies, and cultures around the world; opposite of localization.
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| GLOCALIZATION: |
A portmanteau word referring to the ideology of “think global, act local.”
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| GPS: |
The Global Positioning System, a satellite-based technology that uses triangulation to determine the coordinates of a receiver.
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| GRAPHIC DESIGN: |
A creative discipline focused on the design of visual communications, such as trademarks, books, packaging, print advertising, signage, and social media.
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| GREENHOUSING: |
Nurturing ideas by suspending judgment until they can be better understood and developed. (Coined by ?WHAT IF! INNOVATION PARTNERS for Google's Magic Academy.)
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| GPR: |
Gross Rating Points, a measurement of advertising impressions, expressed as reach multiplied by frequency.
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| GUERILLA MARKETING: |
A marketing approach that uses nontraditional channels or touchpoints to sell or advertise products and services.
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