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| BRANDING DICTIONARY OF TERMS |
| NAME BRAND: |
A widely recognized product, service, or organization.
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| NAMING: |
The process of creating verbal identities for products, services, organizations, or ingredients.
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| NARRATIVE: |
A story told from a single point of view.
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| NATIVE ADVERTISING: |
Web advertising designed to look like website content.
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| NATURAL READING SEQUENCE: |
The order in which readers most easily absorb related pieces of information.
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| NEGATIVE KEYWORD: |
In search advertising, a word or phrase used to exclude unwanted search queries.
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| NEOLOGISM: |
| A coined word or phrase that can serve as a brand name. Examples: Behance, Lyft, Mindcandy, Netflix, Typerbole and Zenerosity. |
| NETIQUETTE: |
A portmanteau word meaning “network etiquette,”a set of social conventions governing online interactions.
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| NET NEUTRALITY: |
In computing, a principle that all Internet traffic should be treated equally, regardless of bandwidth usage, content, platform, or purpose.
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| NET PROMOTOR SCORE: |
A brand loyalty metric that measures the likelihood that customers will recommend a product or service.
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| NETWORK: |
A system of nodes interconnected by information channels to allow a diverse range of communications.
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| NETWORK CREATIVITY: |
A distributed model of creativity in which information and ideas flow up and down
the organizational chart, influencing both strategy and execution.
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| NETWORK EFFECT: |
A phenomenon in which adding more users to a network increases the value of the network; the reverse can also be true, as in the case of congestion.
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| NEW LUXURY: |
Products and services that deliver higher quality or performance at a premium price, such as Belvedere Vodka, Callaway golf clubs and Cadillac Escalade.
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| NEW-MARKET DISRUPTOR: |
A disruptive innovation that serves customers who could not previously afford any product or service in a particular category.
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| NFC: |
Near-field communication, a set of industry standards that allows mobile devices to communicate by bringing them into close proximity.
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| NIH SYNDROME: |
| The tendency of a company, department, employee, or consultant to reject any idea "Not Invented Here". |
| NO-LOGO MOVEMENT: |
| A group of activists who see global brands as a form of cultural imperialism. A word coined by environmental activist & author Naomi Klein. |
| NODE: |
A connection point in a network; in social networks, individual actors who are interconnected by ties.
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| NOMENCLATURE SYSTEM: |
A framework for brand naming of related products, services, features, or benefits; the naming portion of an organization's brand architecture. Citi, CitiBusiness, CitiGold, CitiDirect, CitiSelect, etc.
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