In brand strategy, a maneuver that creates a point of radical differentiation that confers a powerful competitive advantage.
ZMOT:
The “Zero Moment Of Truth,” a decision moment that occurs just before a purchase is made on a mobile phone, computer, or other wired device. (Coined by Google's Jim Lecinski)
ZOO, THE:
A creative team within Google that helps brand owners and their agencies optimize Google’s technology ecosystem.
ZOOMING:
Alternately focusing on the details and stepping back to view the larger situation.
