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| GENERIC: |
| an unbranded product, service, or experience; a commodity. |
| GENERIC BRAND: |
| a misnomer often applied to a commodity product or store brand (since the terms generic and brand are mutually exclusive). |
| GLOBAL BRAND: |
| a product, service, or company that competes globally (often a misnomer, since most brands, by definition, vary from culture to culture). |
| GUERILLA MARKETING: |
| a marketing program that uses non-traditional channels to sell or advertise products or services. |
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