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| BRANDING DICTIONARY OF TERMS |
| UNAIDED AWARENESS: |
The degree of recognition of a specific brand when respondents are prompted only with the name of a category, e.g., smartphones or electric cars.
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| UPC: |
Universal Product Code, the most common type of barcode in current use.
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| UPFRONT: |
A meeting hosted by television executives allowing advertisers to buy commercial airtime months before the television season begins.
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| URL: |
Uniform Resource Locator, an Internet address that allows a website to be located, accessed, or linked to another website.
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| USP: |
Unique Selling Proposition, a marketing theory in which customers can only remember one point of differentiation when choosing among competing offers.
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| UX: |
User eXperience, or the look, feel, and usability of a product, service, website, or other artifact.
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