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| NAME BRAND: |
| a widely recognized product, service, or organization. |
| NATURAL READING SEQUENCE: |
| the order in which readers can most easily absorb separate pieces of information. |
| NEOLOGISM: |
| a coined word or phrase that can serve as a brand name. |
| NEW LUXURY: |
| goods and services that deliver higher quality or superior performance at a premium price, such as Belvedere Vodka or Callaway Golf Clubs. |
| NIH SYNDROME: |
| the tendency of a company, department, employee, or consultant to reject any idea "Not Invented Here". |
| NO-LOGO MOVEMENT: |
| a group of activists who see global brands as a form of cultural imperialism. A word coined by environmental activist Naomi Klein. |
| NOMENCLATURE SYSTEM: |
| a formal structure for naming related products, services, features, or benefits; the naming portion of an organization's brand architecture. Citi, CitiBusiness, CitiGold, CitiDirect, CitiSelect, etc. |
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