SYNOPSIS: Page & Associates partnered with Mindcandy Studios to create a brand image that would compete with nationally recognized executive recruitment firms. Their target market was Fortune 500 senior executives with 10+ years experience in their respective fields, who earned salaries between $100,000 to $300,000. After a complete brand landscape analysis to determine the competition's strengths and weaknesses, we created a brand identity with classic, timeless typography and a conserative tone. The blue colors symbolize fiscal responsibility and security while the greens invoke a feeling of corporate and personal growth. The "grid shaped" mark of the brand identity captures both the complexity of the recruitment industry and the "stair step" process of career advancement in the corporate sector. Finally, the multi-colored bar of the brand identity represents the plethora of industries that Page & Associates services.

RESULTS: The brand identity was an overwhelming success. In 2000, Page & Associates' annual revenue skyrocketed to well over a million dollars and their client base tripled. They were ecstatic!